Bismillah al-Rahman al-Rahim
Abeer Khakwani
Modest fashion, honestly styled.
Modest-friendly brands, hijabi styling, and Muslim-owned labels: across Instagram, TikTok, and YouTube.
- Modest fashion
- Hijabi styling
- Muslim-owned labels
Before we work together - please read*
- Browse my Instagram and make sure you're comfortable with how I dress and style.
- I keep creative control over styling, coverage, and how the product is presented. This is what allows my content to feel like a genuine recommendation rather than an advertisement. Please note: that I will not make styling or coverage changes based on a brand’s personal or preferred level of modesty (for example, requests to cover my neck or wear a longer shirt). I create content according to my own standards of modesty and personal style. If that does not align with your brand’s expectations, I completely understand, but please do not reach out for a collaboration.
- If I haven't mentioned your brand before, I'm happy to receive a piece on loan to test before we commit.
- I don't do paid brand partnerships unless I'm already a genuine fan and have mentioned your brand regularly; otherwise it wouldn't be honest.
- Roundups are the only place I'll take a risk on new finds, because they're about sharing discoveries, not my personal endorsement.
- Partnership is a must: you agree to also feature my video on your page.
The numbers
Stats, right now
Who's watching
The audience
Age split
Top countries
London is my single biggest city. My audience shops intentionally — they save posts, ask where things are from, and buy pieces that last.
Watch me work
Example videos
Modest brands you need to know about — Imaanhood leads
Work together
Partnership packages
Option 1 — Integrated Roundup Feature
A 'modest brands you need to know about' style reel where your brand leads the first 20 seconds exclusively — the most-watched part — wearing the piece styled my way. Comes across genuine and drives huge saves because people save roundups to come back to.
- Your brand leads the first 20 seconds
- Pieces styled my way
- Other brands included for genuine roundup feel
- Recommended for reach, saves and shares
Example: modest brand roundup
InstagramViews
3.8K
Viewers
979
Avg watch time
9.73s
Likes
96
Comments
14
Reposts
6
Shares
30
Saves
35
Option 2 — Dedicated Brand & Website Walkthrough Reel
100% focused on your brand, no other labels. I walk my audience through the brand and site — the fabrics, the fit, the pieces I'd pick and why — in my own voice.
- 100% dedicated to your brand, no other brands
- Website and collection walkthrough
- Fabrics, fit and styling explained
- Strong entry point without shipping multiple looks
Example: brand walkthrough
InstagramViews
—
Viewers
—
Avg watch time
—
Likes
—
Comments
—
Reposts
—
Shares
—
Saves
—
Option 3 — Dedicated Styled Reel
100% dedicated to your brand. You send 1–2 pieces and I style each into a full look with my own wardrobe — editorial, conversational, not ad-feeling. Hook, looks and brand story (natural fibers, ethical, women-owned) woven in naturally, verbally and in the caption.
- 100% dedicated to your brand
- 1–2 pieces styled into full looks
- Hook, looks and brand story woven in
- Editorial, conversational, not ad-feeling
Example: dedicated styled reel
InstagramViews
—
Viewers
—
Avg watch time
—
Likes
—
Comments
—
Reposts
—
Shares
—
Saves
—
Add-On — TikTok + YouTube Shorts Cross-Post: +$25 (≈ £20). TikTok drives strong saves and search traffic, so I always recommend this.
Before we work together
- Pieces are shipped to me prior to filming; loaned pieces are returned after the video is posted.
- Every partnership is clearly disclosed as paid, per FTC guidelines.
- I only feature brands I would genuinely wear and recommend to my audience.
Simple terms
- Payment: 50% upfront upon agreement, 50% upon delivery.
- Creator retains final editorial approval on all published content.
- Brands may share content using the native platform repost/share button only — downloading and re-uploading is not permitted without a separate agreement.
- Paid advertising or whitelisting requires a separate agreement and additional fee.
- Content will be clearly disclosed as a paid partnership per FTC guidelines.
- Pieces are shipped to the creator prior to filming; loaned pieces are returned after the video is posted.